Biography
Randy has been a marketing, sales, and strategist executive for over 30 years. He has been
President of his own sales strategy consulting company for the last 20 years. In this capacity he
has worked with the leading high-tech companies including IBM, Motorola, Compaq, HP, Sun,
and Apple. These engagements ranged from launching new markets and products, competitive
strategy development & implementation, and transitioning sales forces from product to solution
orientations.
Randy was employed at Xerox Corporation for 15 years. He held various field and staff positions
in the sales organization. He held management positions in Major Accounts, Vertical Markets,
and Government, Education, and Medical markets. Randy was also appointed to a Xerox
Presidential task force to reorganize the way the company would market to major customers. He
was Vice President of Marketing and Sales at ARA Services before starting his own company.
His degree is in marketing from California State University Northridge. Additional education
was gained from Stanford Graduate School of Business and various sales and marketing courses
needed to attain certification in specialized sales technology.
Randy's specialties include positioning strategy, competitive sales and trapping strategies,
product launch strategy and implementation, and sales force organization and development.
He has had extensive experience in the global arena working in Europe, Asia, Latin America and
Africa for the last nine years.
He has been a present or past member of the National Speakers Association, various marketing
and sales associations, and participated in community involvement as a member of the Los
Angeles District Attorneys Advisory Council, board member of the Bilingual Foundation of the
Arts, Amigos De Ser, Plaza De La Raza, and Ayudate, an anti-gang program responsible for
saving lives of gang members while counseling and encouraging them to continue their
education.
